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POINTtec in Hong Kong at the Watch & Clock Fair / Salon de Time

After a small team had already scouted the fair last year, in 2025 the time had come: POINTtec participated as an exhibitor at this year's Hong Kong Watch & Clock Fair.

Having built a solid foundation in the Asian market over many years, our presence at this fair highlights POINTtec’s growing dedication to the region and is a bold step forward in our quest for international expansion.  
POINTtec presented all three brands ZEPPELIN, bauhaus and Ruhla at its exhibition booth.

Over the five days of the fair, we had the pleasure of meeting many long-standing partners who were delighted to welcome us to their part of the world. Our showcased timepieces also attracted lots of interest from new players, leading to numerous talks - some of which are already well advanced and have the potential to open up or expand new markets for POINTtec. The fair also attracted wide international media attention, with many representatives taking a keen interest in our watch brands and models.

Long-standing partners were happy to finally meet us in Hong Kong.

It was particularly rewarding to see that, alongside our well-established ZEPPELIN brand, the recently expanded bauhaus line is now gaining strong international momentum—closely followed by our youngest brand, Ruhla. The rising global recognition of the POINTtec portfolio underscores a clear trend: our success is driven by uncompromising quality “Made in Germany”, paired with distinctive design, rich heritage, and powerful storytelling that set each of our brands apart. We would like to thank everyone who visited us in Hong Kong, and we are already looking forward to next year!

Nathalie Birk, Managing Director and second-generation owner, exhibitor in Hong Kong.

Alongside Managing Director Nathalie Birk, Chief Marketing Officer Werner Untch (left) was also present in Hong Kong. Many of our partners over the years have become true friends, and we enjoyed a great time together there.

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