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Medium-sized Family Business

From starting at zero to becoming a hidden champion: Our family company stands for healthy growth without tricks – completely without external investors. More and more people are falling in love with our watches, which keeps driving our steady growth. Founded by Senior Managing Director Willi Birk, the company is now led by Junior Managing Director Nathalie Birk – a true generational change with vision and values. We remain independent – out of conviction.

Made in Germany

By manufacturing in-house, we ensure quality and preserve valuable jobs. At the same time, we uphold tradition and industrial culture. Our brands tell the stories of German pioneers – authentic, powerful, and full of character. This is how we connect past and future and stand for values that endure.

What Quality Means to Us

For us, quality means full control through in-house manufacturing, experienced professionals passionate about precision, and a strong network of partners who share our high standards. Every connection, every component – everything at the highest level. Because true quality is created where experience, care, and responsibility come together.

Specialist Retail Partners

Specialist stores are more than just sales partners for us – they are ambassadors of our brand. With stable prices and fair conditions, we build trust and reliability. This way, we not only strengthen brick-and-mortar retail but also contribute to preserving vibrant town centers as places where advice, craftsmanship, and personality have their place.

Medium-sized Family Business

From starting at zero to becoming a hidden champion: Our family company stands for healthy growth without tricks – completely without external investors. More and more people are falling in love with our watches, which keeps driving our steady growth. Founded by Senior Managing Director Willi Birk, the company is now led by Junior Managing Director Nathalie Birk – a true generational change with vision and values. We remain independent – out of conviction.

Made in Germany

By manufacturing in-house, we ensure quality and preserve valuable jobs. At the same time, we uphold tradition and industrial culture. Our brands tell the stories of German pioneers – authentic, powerful, and full of character. This is how we connect past and future and stand for values that endure.

Specialist Retail Partners

Specialist stores are more than just sales partners for us – they are ambassadors of our brand. With stable prices and fair conditions, we build trust and reliability. This way, we not only strengthen brick-and-mortar retail but also contribute to preserving vibrant town centers as places where advice, craftsmanship, and personality have their place.

What Quality Means to Us

For us, quality means full control through in-house manufacturing, experienced professionals passionate about precision, and a strong network of partners who share our high standards. Every connection, every component – everything at the highest level. Because true quality is created where experience, care, and responsibility come together.

Made in Germany

By manufacturing in-house, we ensure quality and preserve valuable jobs. At the same time, we uphold tradition and industrial culture. Our brands tell the stories of German pioneers – authentic, powerful, and full of character. This is how we connect past and future and stand for values that endure.

Medium-sized Family Business

From starting at zero to becoming a hidden champion: Our family company stands for healthy growth without tricks – completely without external investors. More and more people are falling in love with our watches, which keeps driving our steady growth. Founded by Senior Managing Director Willi Birk, the company is now led by Junior Managing Director Nathalie Birk – a true generational change with vision and values. We remain independent – out of conviction.

What Quality Means to Us

For us, quality means full control through in-house manufacturing, experienced professionals passionate about precision, and a strong network of partners who share our high standards. Every connection, every component – everything at the highest level. Because true quality is created where experience, care, and responsibility come together.

Specialist Retail Partners

Specialist stores are more than just sales partners for us – they are ambassadors of our brand. With stable prices and fair conditions, we build trust and reliability. This way, we not only strengthen brick-and-mortar retail but also contribute to preserving vibrant town centers as places where advice, craftsmanship, and personality have their place.

Specialist Retail Partners

Specialist stores are more than just sales partners for us – they are ambassadors of our brand. With stable prices and fair conditions, we build trust and reliability. This way, we not only strengthen brick-and-mortar retail but also contribute to preserving vibrant town centers as places where advice, craftsmanship, and personality have their place.

Made in Germany

By manufacturing in-house, we ensure quality and preserve valuable jobs. At the same time, we uphold tradition and industrial culture. Our brands tell the stories of German pioneers – authentic, powerful, and full of character. This is how we connect past and future and stand for values that endure.

What Quality Means to Us

For us, quality means full control through in-house manufacturing, experienced professionals passionate about precision, and a strong network of partners who share our high standards. Every connection, every component – everything at the highest level. Because true quality is created where experience, care, and responsibility come together.

Medium-sized Family Business

From starting at zero to becoming a hidden champion: Our family company stands for healthy growth without tricks – completely without external investors. More and more people are falling in love with our watches, which keeps driving our steady growth. Founded by Senior Managing Director Willi Birk, the company is now led by Junior Managing Director Nathalie Birk – a true generational change with vision and values. We remain independent – out of conviction.

weitere Pressestimmen weitere Pressestimmen

After becoming the youngest master baker in Germany, earning both a degree in Business Administration and the title of Diplom-Ökonom from the University of Hohenheim, and working successfully in sales for two different companies, Willi Birk decided to start his own business in 1987. His first watch line was an immediate success and marked the starting point for the company.

After initially working with the watch industry in France – a partnership that ultimately proved unsatisfactory – company founder Willi Birk decided to shift his focus to Made in Germany. Shortly after German reunification, the opportunity arose to collaborate with the successor of the historic Ruhla watchworks in Thuringia. Without hesitation, Willi Birk packed all parts and materials into his Volvo station wagon, drove everything to Ruhla, and made the watchmaking town in Thuringia the new production center of his watch company.

A Dream Comes True! A passion for historic aviation – especially the Zeppelin airships from Lake Constance – leads to the founding of the ZEPPELIN watch brand, made possible by a long-term licensing agreement with the Zeppelin Museum in Friedrichshafen. The world of Zeppelins, once considered the most luxurious way to travel, has served as a powerful source of inspiration for over 20 years, shaping numerous watch collections that have also found success internationally.

Just in time for the company’s 30th anniversary, Nathalie Birk – daughter of founder Willi Birk – joins the business. With a Master’s degree in Business Administration and an MBA from Colorado State University Pueblo, she initially focuses on the Marketing and International Sales departments. In 2022, she steps into the role of Managing Director, a position she has held jointly with her father ever since.

POINTtec joins the rather exclusive circle of watch companies with their own in-house production. In August 2019, the company takes over its long-standing production partner in Ruhla. All jobs at the production site are preserved, and the future of the listed Bauhaus building and the watch museum is secured. The watchmaking tradition in Ruhla – which dates back to 1862 – continues.

To celebrate the acquisition of the Ruhla watchworks, the watch brand bauhaus is launched. The company building itself – now also part of POINTtec – is a listed Bauhaus-style structure designed in 1929 by the regionally renowned architects Schreiter and Schlag. Bauhaus watches from a genuine Bauhaus building! Discover the brand here!

höchste
Qualität

Was genau hat der Kunde davon, dass wir unsere eigne Produktion in Ruhla haben. Sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet.

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Tradition seit
1862

Key Facts Präsentation- was bedeutet es, dass wir dort produzieren? Sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet.

Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum.

Hier steht ein Flavour-Text zur Goldenen Unruh.
Er erklärt kurz, was der Award für uns bedeutet.

Hier steht ein Flavour-Text zum German Brand Award '19.
Er erklärt kurz, was der Award für uns bedeutet.

Hier steht ein Flavour-Text zum GPR 2022.
Er erklärt kurz, was der Award für uns bedeutet.

Hier steht ein Flavour-Text zum German Design Award Special.
Er erklärt kurz, was der Award für uns bedeutet.

Hier steht ein Flavour-Text zum Award als Uhrenhandelsfachmarke.
Er erklärt kurz, was der Award für uns bedeutet.

Telefon­nummern
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Service:
+49 89 9083498
+49 89 0293973
E-Mail
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POINTtec GmbH
Steinheilstr. 6
85939 Ismaning
Geschäftszeiten: 9-17 Uhr